BIO:
I began as a graphic designer before stepping into creative roles at great agencies TBWA and TribalDDB London .
Early on, I developed a results-first mindset — focused on real impact over accolades — shaped by my time working with some of London’s best digital creative directors.
I've delivered successful campaigns for brands like Volkswagen, Guinness, The Guardian, and Renault, with long term freelance gigs at leading agencies including Droga5, Saatchi & Saatchi and TBWA Sydney.
I’m also passionate about using creativity for good, supporting causes like the Anxiety New Zealand Trust through pro bono work.
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SPECIALITIES:
Creative Direction & strategy
Integrated campaigns
Tech savvy
Social Media native ads
TV ad concepts and scriptwriting
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AWARDS:
Effie Awards:
Silver – Most effective use of digital technology.
Bronze – New Product or Service.
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Beacon Awards:
Gold – Best use of Mobile
Silver – Best use of technology
Gold – Best Creative Media Idea
Finalist – Best use of insight
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EMPLOYMENT HISTORY:
Freelance & direct clients, Sydney & Auckland.
March 2014 – present.
True Auckland, Ogilvy Auckland. Droga5, Saatchi&Saatchi Sydney, McCann Erickson Sydney, M&C Saatchi Sydney, WhybinTBWA Sydney, Clemengers Sydney, direct clients.
Client experience: Air New Zealand, Panasonic, ANZ, Manukau Institute of Technology, NZMA, Cheers!/Uber, Ballance Agri, Bettr Online Doctors.
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BWM/Dentsu Sydney. Senior integrated Art Director.
November 2012 – February 2014.
Involved in the strategy, creative development and successful final pitch presentation for Bank of Queensland and SsangYong cars. Created and executed several integrated campaigns involving broadcast and digital.
Client experience: TAB, iiNet, Veda Credit Scores, Bank of Queensland, SsangYong cars, Sydney Writers Festival.
Freelance, Sydney.
August 2011 – November 2012.
Droga5, Ogilvy, AnalogFolk, Leo Burnett.
Six months at Droga5 primarily on Telstra Business and Renault. Contributed concepts for the successful pitch for Nivea at AnalogFolk.
Client experience: Telstra Business, Vodafone, Renault, Milo, EnergyAustralia, Nivea.
VCCP London. Integrated Art Director.
August 2010 – July 2011.
Developed a bespoke one-off platform and campaign site to measure people's ‘social network’ worth for The Sunday Times. Created and managed regular promotional campaigns through press and online for O2 mobile.
Client experience: O2 mobile network, The Sunday Times UK, EasyJet Airline.
PUBLICIS Modem London. Digital Art Director.
September 2008 – August 2010.
Worked on integrating the traditional and digital areas of the agency. Involved in digital educational workshops with clients. Executed regular online campaigns across all clients.
Client experience: Renault cars, LG Electronics, Airbus, Egg Credit Card.
TribalDDB London. Digital Art Director.
March 2006 – August 2008.
Executed several unique digital and experiential campaigns whilst at Tribal. Guinness Hurling Cubed had a total production budget of £2 million and became an on-going feature of Guinness’s marketing mix. Official Honoree for VW London to Geneva at the Webby’s.
Client experience: Guinness Ireland, Volkswagen, The Guardian newspaper.
EDUCATION:
• D&AD London Advertising Course (Equivalent to ‘Awards School’).
• Auckland Institute of Technology vocational Graphic Design course.
PERSONAL:
• I developed the strategy and creative for a climate change awareness campaign in Australia, and a crowd-funding campaign to support it.
• I’m into rad tatts and skateboarding, though currently I don’t have tattoos and can’t skate.