ANXIETY NEW ZEALAND TRUST
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I was briefed with creating a rebrand, content video, brochureware and a new fundraising strategy for Anxiety New Zealand Trust. 
 
My approach was to target corporations around New Zealand who are experiencing a dramatic rise in anxiety and depression amongst workers. In exchange for sponsorship, Anxiety NZ will provide a set of services that HR and People and Culture managers can provide to staff to help alleviate and deal with increasing levels of anxiety in the workplace.
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With regards to rebranding, instead of using predictable images of people either leaping for joy because they are 'cured', or looking clinically depressed, I opted for a majority of metaphorical images and soothing colours based on the idea that every touch point and piece of printed material should feel calming in the hands of a person experiencing anxiety.