CANESTEN LAUNDRY SANITISER

Key responsibilities: Creative strategy and concept development, art direction, scriptwriting, production oversight.

RESULTS:

99% View-Through-Rate on BVOD
(vs 85% benchmark).

3x Click-Through-Rate on 9 Entertainment  
​(vs benchmark).

92% View-Through-Rate on YouTube 
 ​(vs 85% benchmark).


CLIENT:
 

“It’s rare to see something truly new in FMCG advertising but this really is!! The campaign exceeded benchmarks for Digital creative. I’d highly recommend Chris.

 

To support the launch of a new product in the Canesten range we needed creative that was going to cut through the category clutter and speak to consumers in a new and different way.

​

Chris delivered the most unique idea – the Bayer team knew immediately it was the right approach and was 100% on brief.”

Jo McNamara
Senior Brand Manager
Allergy, Derm, Digestion & Pain, Consumer Health, Bayer Australia Limited