Hidden projects | chrisboydcreative

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CHEERS! UBER SOBER SELF BOT. A nifty little chat bot to encourage us to plan a safe night out drinking. Also check out the handcrafted promotional poster campaign >

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A campaign to promote NZMA's superior career pathfinding skills and obtain better qualified student enquiries using out-of-home, On-demand TV and online display advertising >

PANASONIC AIR CON. New Zealanders can obsess about the weather, or if it's hot or cold, just as much as any nation, so I created a campaign to stop the 'Weather Waffle' >

GRABASEAT SOCIAL. Enticing social posts to get people booking last minute flight deals with Grabaseat from Air New Zealand. Read some replies from the fans >

ANXIETY NZ TRUST. A complete rebrand and redesign form logotype, website and printed collateral and a new video for their vital work. See the rest of the rebrand material >

CHARMATE CERAMIC BBQ. Cooking with real fire isn't just about flavour, it's about our primordial obsession with it. See examples of the matching Facebook posts too >

iiNET INTERNET. Children with beards, bad magic and dinosaurs. See all the TVCs >

PRESS & POSTERS. A selection of old school ink on paper format ads and posters >

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MANUKAU INSTITUTE OF TECHNOLOGY. New student enrollment campaign for press, out of home and banner ads. View the work >

GUINNESS HURLING. Reconnecting a younger audience the beverages using a modified version of the national sport. Also see the TVC >

PANASONIC. New OLED TVs show true blacks. This would enhance rugby fan's televisual viewing pleasure during the Lions Tour, so we got an All Black to demonstrate it. Get it? See the other campaign items >

VW BLUEMOTION POLO. 650 miles London to Geneva on one tank, in one take – filmed in time lapse. See the campaign site >

VW 'SEE FILM DIFFERENTLY'. We taught Borne fans how movie car chases were planned, or just let them smash 3D cars into each other for VW's sponsorship. See the site interface >

MAYBE NEXT YEAR. Here's the outline of some ideas that didn't go through, but I still like 'em. View the concepts >

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